Berlin, 5th September 2019

Smart home devices are designed to make everyday life easier. Sadly, controlling your smart home – which is usually done via voice or the smartphone – is often more complicated than expected, especially for children, elderly people, or those unfamiliar with the technology. With the new, smart switches from Berlinbased start-up Senic, things have changed. From now on, all devices in the Philips Hue universe can be controlled effortlessly with just one click.

Together with Gira – one of the leading full-service providers of intelligent system solutions for electrotechnical and networked digital building control – Senic developed the wireless and battery-free switches especially for use with Philips Hue products. Thanks to EnOcean's innovative energy harvesting technology the switches don't need to be recharged at any time. Each press of the switch generates enough energy to send a radio signal to the Philips Hue Bridge. No batteries and no power cable are required. Thus, it is as durable and reliable as a traditional wired switch. With a range of up to 30 meters (ca. 100 feet), the switches can be installed exactly where you naturally interact with your smart home devices every day.

"We believe that smart home devices need to adapt to people's everyday lives, not the other way around. Only when interaction is not a barrier, but is naturally integrated into everyday life, will we start to realise the long term relief that smart home devices can offer. That was the idea behind the design of our Friends of Hue smart switches," says Tobias Eichenwald, founder of Senic.

In addition to controlling all Philips Hue devices, the switches can also be connected to Apple HomeKit, as long as it is set up with the Philips Hue-Bridge V2. In this way it is also possible to use the switches to trigger a HomeKit action, such as switching on HomeKit activated lights or or other HomeKit devices.

Factsheet: Friends-of-Hue switches from Senic

  • One-click control of all Philips Hue smart home devices
  • Functions: on / off, dimming, triggering scenes and controlling different groups
  • The installation is easily done using the Philips Hue App. The switches can be connected directly to the Philips Hue Bridge in less than 2 minutes. No additional hub required.
  • No cables, no batteries, no charging – thanks to EnOcean's established energy harvesting technology.
  • Compatible with Apple HomeKit via the Philips Hue Bridge V2.
  • The design of the switch is based on the European standard System 55 and fits into most switch frames.
  • Switches are available in the Gira E2 design in matt black and matt white. Other colours and models are also available upon request.
  • Developed together with Gira Giersiepen GmbH - one of the leading full-range suppliers of intelligent system solutions for electrotechnical and networked digital building control.
  • Designed and manufactured in Germany
  • Price: Regular price 69 Euro / unit.

About Senic

Senic is a smart home startup from Berlin. The company, which has worked in close partnerships with market leaders such as Sonos and GIRA, is dedicated to the question of how technology can be naturally integrated into our everyday lives without distraction and side effects. The company was already awarded the Red Dot and German Design Prize in 2016 and produces the majority of its products locally in Germany. Further information can be found at

About Gira

Gira Giersiepen GmbH & Co. KG ( is one of the leading suppliers of innovative electrical and digital networked building management systems. The family-owned company, which was founded in 1905 and has its headquarters in the German town of Radevormwald, has helped to shape the world of electrical systems and intelligent building management for the last 111 years. With its many innovations, such as the Gira HomeServer, from the very beginning Gira has been one of the most influential players in the development of the networked smart home and in the digitisation of buildings. Gira products and solutions stand for German engineering expertise, reliable "Made in Germany" quality, sustainable production processes, environmentally friendly and resource-efficient operations and perfect form and function. But most importantly they make people's lives a little more comfortable, easier and safer. It is no coincidence that Gira switches and control, communication, multimedia and safety systems are now used in more than 40 countries, including in the central railway station in Berlin, the Olympic stadium in Kiev and the Banyan Tree Hotel in Shanghai. Thanks to its extensive expertise in the field of plastics, Gira has also become a manufacturer of complex plastic products for the medical and pharmaceutical industries, which are in demand worldwide. With more than 1,200 employees, the technology company is one of the largest employers in the Bergische Land region of Germany.

About EnOcean

EnOcean GmbH is the developer of the patented energy harvesting wireless technology. Headquartered in Oberhaching, near Munich, the company produces and markets selfpowered wireless sensor solutions for maintenance-free applications in the Internet of Things which are used for building and industrial automation, smart homes, LED lighting control and outdoor environmental monitoring. The EnOcean products are based on miniaturized energy converters, energy-efficient electronics and reliable wireless technology for open wireless standards like EnOcean, Bluetooth® and Zigbee. Over 350 leading product manufacturers worldwide have been relying on EnOcean wireless modules for their system solutions for more than 15 years and have installed EnOcean-enabled products in one million buildings around the world.

Press Contact

Angelika Dester
EnOcean GmbH
T +49.89.67 34 689-57
M +49.160.97 82 85 61
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